Swaran Soft has been providing its solutions and services to suit the unique needs of travel and hospitality sector while empowering them to deal with the increasing customer expectations as well as global competition.
Swaran Soft has been able to provide these high-quality and affordable IT solutions while utilizing a combination of on-site, off-site and offshore methodology.
Make My Trip one of leadersin Travel segment. MMT wanted to maximize their reach to prospects using email marketing. MMT requested for mailerdistribution services for generation of leads for call centre team. MMT agreed on models like Cost per Lead & Pay per Call (Unique IVR Based Pay-outs).
We offered email distribution as service with different pay-out models vizCPL ,PPC. Our strategy team understood the need & product line of MMT. Emailer dispatch lifecycle was track able using online interface. Leads by region, city source, gender & more factors gave value to analyse lead information.
Cost per lead was one of successful approach for MMT. Distribution list management & SMTP Wide Dispatch & Reporting were key features of entire service, which enabled MMT to take business decisions to use email as medium for promotion.